TV, radio, newspapers – these are the kinds of media that people are generally used to. In today’s society, media is not only restricted to broadcast and print. It has paved way to other alternatives, one of them being online journalism. The term is used to refer to creative outputs that are posted on the World Wide Web such as news or feature articles, photographs, videos, audio clips, and podcasts, to mention a few.
The online journalism fad is rapidly climbing up the ladders of the developing media. Given a few more years, computer experts have predicted that the new source for information will be found solely in none other than the internet.
The deal with online journalism
Newspapers and other media companies are quickly adapting to the emergence of online media.
According to David Carlson, a contributor in Digital Journalism: Emerging Media and the Changing Horizons of Journalism, these media companies have expanded their scopes of information by publishing their articles online because of a single reason: its (online journalism’s) potential.
He writes, “…an online journal can have the depth and breadth of newspapers, the immediacy of radio, television’s ability to make us ‘eyewitnesses’ to events, and the typography and resolution of slick magazines.”
Indeed, the internet makes it possible for just about anyone who is interested in the creative arts to express themselves through different media, be it visually or through text.
Online journalism, according to Carlson, isn’t solely about giving away useful information. It’s also about the money. Yes, money.
He says, “They [media companies] create a new and better product, give it away for free, and still have a lot of money, potentially increasing their profitability.”
Carlson makes online journalism sound appealing to many, which is why in this day and age, indeed, a lot of print publications have expanded to digitalize their news.
Campus online journalists
The Ateneo has already infused the fad of online media among its campus journalists.
The official newspaper of the university, The GUIDON, has been translating its printed text into digital airwaves. They have two websites: The GUIDON Online and Alt+G, The GUIDON’s lifestyle e-zine (online magazine).
With this, the student organization established a Web Staff, comprising of Web Technical and Web Content. The former is composed of students who are into the techie stuff – coming up with codes behind the web pages of The GUIDON Online, proper lay outing of the articles published online, etc.
Web Content, on the other hand, is responsible for the lifestyle articles on the e-zine that are a mix of “lighter” articles than the ones published on The GUIDON print. For example, Alt+G writers do reviews on must-try restaurants and newly released music albums. Feature articles are also included in the Alt+G website although they are much shorter as compared to The GUIDON’s feature articles in print.
Web Editor of The GUIDON, Monique Avila (III AB IS), recounts her experiences so far in working with the Web team, fostering the growth of online journalism in campus.
“I started out in publications as a writer for my high school paper. When I heard that The GUIDON had an online magazine (e-zine), I decided that it would be a refreshing change for me [going from print to online]. Being a web addict myself, I thought it would be fun to write something on a medium that's new and different,” Monique says when asked what made her decide to venture into online journalism.
The fine line
Monique continues to say that there is a fine line between print journalism and online journalism. Being on the Web Staff of The GUIDON for 3 years now, she has come to take note of these differences.
According to Monique, print media is static while online media is interactive. For one thing, The GUIDON receives instant feedback from its viewers with the use of tag boards and comment boxes on both its websites.
Recently, the student publication has already started advertising The GUIDON hotline: 0917-7-GUIDON. With the use of the official GUIDON cell phone, Guidoneers receive instant feedback from its readers through air waves still.
The student publication is expanding their alternatives by not limiting themselves to tag boards and comment boxes on their websites.
Truly, snail mail isn’t the way to go here.
Advancements on the web
The GUIDON’s Web Editor continues to say that when it comes to online journalism, news websites have the freedom to put other multimedia such as videos, audio clips or podcasts. These multimedia devices can hook the readers into browsing the site.
In fact, Alt+G includes videos to their webpage from time to time. These videos serve as complements to the feature articles published online.
Pros and cons
Monique stresses that an advantage of online journalism is that it has the tendency to be more up-to-date than print media, at least for The GUIDON (a monthly publication).
The articles printed on the previous issue are updated in the website’s section, Breaking News. This is where The GUIDON places more urgent news stories or feature stories which serve as follow-ups to those that were featured in the newspaper. This way, the newspapers’ readers get to learn about new issues and events faster -- preferably right after they happened.
As mentioned, Guidoneers are able to get feedback from their readers instantly with the use of tag boards, comment boxes, and text messages. This allows for interaction between the members of the publication and fellow Ateneans or random internet surfers or newspaper readers as well. This feature is really used to the advantage of the editors of the paper, especially. They relay the feedback to their respective staffs, which makes it easier for the entire publication to work as a team.
Monique also points out that the website has a wider reach in terms of audiences as compared to the print version. Since The GUIDON Online is on the World Wide Web, people from all over the globe can have access to its content.
To add, Monique stresses that online journalism has to be much more brief and straight-to-the-point than articles on print. There should be a sense of urgency. As mentioned, being a web addict herself, readers want concise and interesting articles.
This is a disadvantage for web writers though since there is a certain limit to be followed. Wordy articles are a big no-no when it comes to online journalism.
An online article is ideally 3,500-4,000 cws (characters with spaces) long.
“Anything further than that, the reader would lose interest,” says Monique, “It seems as if we're at competition with the other sites that our readers can go to -- if they can get shorter content there, why do they have to read ours?”
Another disadvantage of online journalism, according to Monique, is how very few books and guidelines have been written about it.
“Basically, you just have to learn everything from experience,” says Monique.
Lastly, since online journalism is part of the vast domain of the internet, just about anyone can copy an article on the net without proper acknowledgement.
The GUIDON’s Web Editor adds that, “people have yet to make laws to protect and guide online work [in terms of copywriting, privacy issues, etc.], so, you never know if you can defend yourself against certain situations, such as someone copying your work or violating your journalistic integrity.”
Last word
David Carlson leaves progressive insight for those interested in venturing into the world of online media.
He says that above all, article selections should be of personal use and interest to the readers whether it be news sites, personal blogs, or auction sites.
Secondly, he states the importance of producing free content on websites unless it is very specialized. Free content draws more readers, leading to more effective intake of information, according to Carlson.
Lastly, similar to what The GUIDON’s Web Editor, Monique, mentioned earlier, interaction between the writer and his reader is important. Online journalism provides the opportunity for speedy improvement on the output of the website through audience feedback.
Monique concludes the sharing of her experiences by saying, “Online journalism is fun! It's a lot of hard work, but it’s very fulfilling when you see the visitors comment on the tag board and react to the content posted on the sites. There's a lot of freedom in it, too, since it is very new and different from the traditional form of publications.”
So, are you up for digitalizing the media?








