By Bek Tulad
September 5, 2007 marked the beginnings of a project of the Department of Communication called “Media Talks@ADMU." According to its convener Jonathan Ong, a lecturer from the department, the media talks are a series of seminars or public lectures geared towards “increasing the awareness of critical study of the media and how it intersects with the industry and the concerns about it such as politics.”
The department tied up with the Center for Communication Research and Training Multimedia Information Resource Laboratory (CCRT-MIR) whose director is Estelle Marie Ladrido, and with Ong’s Media and Globalization (MAG) class, in putting the project together.
Jason Cabañes, a lecturer from the department, Franz Ong (III AB Com), Ella Evangelista, an executive producer for GMA shows like Wish Ko Lang, and Howie Severino, host of Kapuso shows such as Sine Totoo were the speakers during the first talk held in Escaler Hall. Maria Ressa, Head of the News and Current Affairs Group of the ABS-CBN cancelled at the last minute due to a sudden meeting.
The second part of the media talks is scheduled on November and is to address the field of advertising. Cabañes will be its convener since Ong will be momentarily away. The tentative speakers for the seminar are Ladrido, Andrew Ty, also a professor from the department and Dondi Gomez, Marketing Director of Unilever.
The third which is going to be about the interrelationship of journalism and politics is to be conducted in January. Ong said that they are planning to discuss the topics of spin doctoring, campaign spending and the influences of media in international and local policies. For the speakers they will be inviting Leloy Claudio, a professor in the department and Claire David of the Social Weather Station (SWS).
Ong said that a couple of years ago, the department tried launching something like the media talk with UNICEF as its sponsor but it was not pursued.
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